MarketingProfs Today

Wednesday, November 17, 2021

📋 Table of Contents

1. Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

2. Four Ways to Ensure Your Virtual Events Are Media-Friendly

3. How Content Can Drive Business Growth sponsored webinar

4. The Top Challenges Marketers Face in Executing Data-Driven Strategies

5. You Can't Afford to Delay the Digital Customer Journey MarketingProfs Master Class Watch Parties

Scroll down for more, including industry news, community goings-on, and other useful resources.

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
article
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI
New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing. »
Four Ways to Ensure Your Virtual Events Are Media-Friendly
article
Four Ways to Ensure Your Virtual Events Are Media-Friendly
Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on. »
sponsored webinar
How Content Can Drive Business Growth
Getting the right content in front of the right people at the right moment is a challenge. But with the right data and tools, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads. And that can drive business growth. »
The Top Challenges Marketers Face in Executing Data-Driven Strategies
research
The Top Challenges Marketers Face in Executing Data-Driven Strategies
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research. Check out the study findings. »
You Can't Afford to Delay the Digital Customer Journey
MarketingProfs Master Class Watch Parties
The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur on digital channels. Are your customer journeys ready for such a massive shift? Live Customer Journey Master Class Watch Parties with Q&A are happening December 8, 10 & 15. FREE for PRO members.
Join Jeannie Walters
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Conferma Pay and Boost Payment Solutions Team Up to Digitize and Accelerate Supplier Payments With Virtual Cards Business Wire
Bizzabo Acquires Klik to Transform In-Person Events Into Immersive, Data-Driven Experiences PR Newswire
Kyckr and Simple KYC Announce Partnership and Launch of UBO Verify Yahoo Finance
Linear Financial Technologies Releases Linear Defense, Introducing a Paradigm Shift in Fraud Detection Methods PR Newswire
People Data Labs Raises $45M to Empower Engineers Building B2B Data Products Yahoo Finance
Paddle Integrates Alipay, Google Pay, and IDeal, Empowering Software Businesses to Sell and Grow Globally The Street
Upcoming Events
NOV
18
[Webinar] How Your Content Can Contribute to Business Growth
45 minutes | sponsored by Selling Simplified
DEC
10
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
DEC
14
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes
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