MarketingProfs Today: Embrace Personalization | Referral Programs | Shopping Carts

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In this issue

1.	How-To: Online Marketers Need to Embrace Personalization: Here's Why and How
2.	Quick Take: Five Mistakes You Can't Afford to Make in Your Refer-a-Friend Program
3.	PRO Today's Live Seminar: Hack the Conversation: Discover Insights Through Social Data
4.	My View: What Marketers Need to Know About Millennials and Print
5.	Survey Says: Why Consumers Abandon E-Commerce Shopping Carts

Should you earn an MBA or a Master's Degree?
An advanced degree – an MBA or a master's – is often a differentiator for people looking to move up the career ladder. So which is better? It's a matter of breadth and depth. An MBA provides a holistic framework of business issues, while a master’s degree dives into a specialized discipline.

How-To

Online Marketers Need to Embrace Personalization: Here's Why and How

By Assaf Dudai

You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it. Read More

FOR PRO Members

Today's Live Seminar: Hack the Conversation: Discover Insights Through Social Data

You'll learn how various companies have used conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with practical ways to begin mining online conversations to find important data and insights. Read More

Sharpen Your Soft Skills for Career Success
Many job seekers believe that measurable knowledge will help them on a career path, but soft skills are also important. Employers are putting a premium on candidates who know how to engage, collaborate, communicate and practice the behaviors that go beyond just doing the job.

Survey Says

Why Consumers Abandon E-Commerce Shopping Carts

By Ayaz Nanji

The top reason consumers abandon shopping carts on e-commerce sites is that they're just browsing and researching, which is followed by issues with shipping as a reason, according to recent research from Salecycle. Read More

Quick Take

Five Mistakes You Can't Afford to Make in Your Refer-a-Friend Program

By Prasad Dhamdhere

Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some common mistakes undermine success. Read More

My View

What Marketers Need to Know About Millennials and Print

By Nicholas Brown

The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a demographic you'd least expect to behave this way. Read More

event calendar

Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Nov 22	FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 8	PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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