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In This Issue
+ How-To: Tips for Conquering Your Direct Marketing Campaign Challenges
+ Survey Says: Publishers' Top Email Marketing Pain Points
+ PRO Seminar: How to Build a Thriving Brand Community
+ Infographic: How to Use Paid Social Amplification for Your Brand
+ My View: Why Your Products Aren't Leaping Off the Shelves
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Advertisement  Learn how to optimize your global email campaign and maximize the reach of email deliverability by using your marketing automation system to your advantage. Globalize your campaign for international audiences with Lionbridge's Definitive Guide to Global Email Campaigns. Learn more.
How-To 12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges
By Julie Knight
The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money when planning your next campaign. Read More
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PRO PRO Seminar: How to Build a Thriving Brand Community
In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. We'll cover the basic rules that all communities should follow, and show you how to expand your online engagement efforts into your offline marketing programs. Read More
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Advertisement  Expand the reach of your campaign using Lionbridge's Definitive Guide to Global Email Campaigns. Learn the importance of translation and localization while gaining knowledge on the best practices for improving your global email campaign. Click here to get your free copy today.
Survey Says
Publishers' Top Email Marketing Pain Points [Infographic]
By Ayaz Nanji
More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris. Read More
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How to Use Paid Social Amplification for Your Brand [Infographic]
By Jennifer Landry
Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic. Read More
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My View Why Your Products Aren't Leaping Off the Shelves
By Amy Finn
You've put time, effort, and money into crafting fine products, but no one buys them. Why not? Read More
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Nov 18
 FREE Seminar—Why Events Are the Best B2B Marketing Channel in the World
Nov 20
 PRO Seminar—How to Build a Thriving Brand Community
Nov 25
 FREE Seminar—Enhancing Your Mobile Strategy: A Neiman Marcus Case Study
Dec 4
 PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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