MarketingProfs Today

Tuesday, November 16, 2021

📋 Table of Contents

1. The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

2. Bridge the Hybrid Workplace Gap With the Right Collaboration Tools sponsored article

3. What People Use Their Smartphones for While at Work

4. How Content Can Drive Business Growth sponsored webinar

5. Four Techniques for 'Story-Splitting' Your Marketing

6. Tis the Season—Strategy and Planning Season, That Is! MarketingProfs Master Class Watch Parties

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
article
The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them. »
Bridge the Hybrid Workplace Gap With the Right Collaboration Tools
sponsored article
Bridge the Hybrid Workplace Gap With the Right Collaboration Tools
They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity. »
What People Use Their Smartphones for While at Work
research
What People Use Their Smartphones for While at Work
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research. Check out the study findings. »
sponsored webinar
How Content Can Drive Business Growth
Getting the right content in front of the right people at the right moment is a challenge. But with the right data and tools, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads. And that can drive business growth. »
Four Techniques for 'Story-Splitting' Your Marketing
infographic
Four Techniques for 'Story-Splitting' Your Marketing
Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail. Check out the infographic. »
Tis the Season—Strategy and Planning Season, That Is!
MarketingProfs Master Class Watch Parties
Have you ever wanted to go to a marketing strategy party? Probably not. But we're having one anyway, and it's going to be awesome! Live Strategy Master Class Watch Parties with Q&A continue November 19. Join the party. FREE for PRO members.
Smash your 2022 goals
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Three Marketing Metrics to Stop Tracking—And What to Measure Instead »
Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens »
Do Marketers Consider Accessibility When Crafting Email Campaigns? »
27 Useful Tools for Managing and Growing Your Blog [Infographic] »
Micro-Conversions: What They Are and Why They Matter »
SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
ThoughtSpot Raises At $4.2 Billion Valuation as It Wraps Up Transition to the Cloud Forbes
Jabmo Opens New Global Sales and Customer Success Office in Austin, Texas MarTech Series
Invoice Stream Unveils Updates With B2B Payment Integration PYMNTS
Bridgeline Partners With BigCommerce to Release Hawksearch B2B Edition Connector MarTech Series
Trendline Interactive and LeadMD Form Shift Paradigm PR Newswire
Kilo, a Vietnamese B2B E-Commerce Platform for MSMEs, Bags $5M Pre-Series A TechCrunch
Upcoming Events
NOV
16
[Webinar] NEW B2B Email Tactics That Will Dramatically Improve Performance NOW
45 minutes | sponsored by Litmus
NOV
18
[Webinar] How Your Content Can Contribute to Business Growth
45 minutes | sponsored by Selling Simplified
DEC
10
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
DEC
14
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.