MarketingProfs Today: Lessons From Taylor Swift's Rebrand | AR/VR | Highly Shared Infographics

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In this issue

1.	How-To: Three Takeaways From the Repositioning of Brand Taylor Swift
2.	Video: How XR (AR/VR) Applications Are Changing Marketing
3.	PRO Today's Live Seminar: How to Build an Email Nurturing Campaign That Converts and...
4.	Survey Says: The Characteristics of Highly Shared Infographics
5.	Infographic: Triple Your Instagram Followers in 10 Steps

Fast Forward: The Video Marketing Virtual Summit
Vidyard's virtual event showcasing the latest insights and practical tips for using video to fuel your B2B digital marketing, demand generation, and content marketing programs. Discover how to Fast Forward your marketing efforts. Register today!

How-To

Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

By Katie L. Fetting

Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. Read More

Video

How XR (AR and VR) Applications Are Changing Marketing

By Shawna Ryan

New XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible" way. Read More

FOR PRO Members

Today's Live Seminar: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back

In this Teach Me How seminar, you'll learn to develop an effective nurturing campaign that moves your prospects from lead to (loyal) customer, helping you build relationships that foster brand advocates. You'll also see real-world examples of how it's done. Read More

Fast Forward: Don't Miss What's Working for Video Marketing
Join us November 29th for Fast Forward – The Video Marketing Virtual Summit hosted by Vidyard. Discover how video can fuel your next gen marketing programs from top marketers and industry experts. Register today!

Survey Says

The Characteristics of Highly Shared Infographics

By Ayaz Nanji

Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista. Read More

AT-A-GLANCE

Triple Your Instagram Followers in 10 Steps [Infographic]

By Laura Forer

Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and engagement, check out the tips in today's infographic. Read More

event calendar

Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 5	FREE Seminar—Digital Hacks to Supercharge Your Buyer's Journey
Dec 8	Virtual Conference—Automate! For Marketers \| A Marketo Users Virtual Conference
Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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Research Writer: Ayaz Nanji
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