MarketingProfs Today: Content Marketing Strategy | Customer Expectations | B2B Online Sales

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In this issue

1.	How-To: How to Create and Document a Content Marketing Strategy in Eight Steps
2.	My View: Seven Customer Expectations That You Need to Exceed
3.	PRO NEW Seminar: The Presentation Revolution: Build, Design & Deliver Compelling Presentations
4.	Survey Says: Are B2B Enterprises Successfully Shifting Sales to Online Channels?
5.	Infographic: 17 Ways to Boost Your E-Commerce Conversion Rates

Webcasts/Webinars When You Want Them. It's easy to create and run professional webcasts and webinars—do it yourself in 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Whenever you need a webcast, fire one up! 30-day free trial.

How-To

How to Create and Document a Content Marketing Strategy in Eight Steps

By Jennifer Smoldt

Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity. Read More

FOR PRO Members

New Seminar: The Presentation Revolution: Build, Design, and Deliver Compelling Presentations

You'll learn how to build, design, and deliver presentations that will have your audience hanging on your every word. We'll walk you through a step-by-step approach focusing on content, storytelling, and the compelling design needed to deliver a great presentation. Read More

Self-Service Webcasts/Webinars: Do It Yourself & Save. It's easy to create and run professional webcasts and webinars—in just 5 simple steps. All the features you need: video, microsite, branding, analytics and more on the most reliable platform. Save your budget for content! 30-day free trial.

Survey Says

Are B2B Enterprises Successfully Shifting Sales to Online Channels?

By Ayaz Nanji

Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture. Read More

Quick Take

17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]

By Verónica Maria Jarski

Want to improve your e-commerce conversions? These 17 tips can help give your conversion rates a boost. Read More

My View

Seven Customer Expectations That You Need to Exceed

By Joe Gagnon

Today's consumers have higher expectations than ever before. Here's the type of customer experiences they expect from brands. Are you ready to meet their needs? Read More

event calendar

Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016
Nov 18	FREE Seminar—Virtual Event Environments: Next Generation Online Venues
Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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