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Together with programmatic advertising platform
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Wednesday, November 15, 2023
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| video |
| A Playbook for Marketing-Led Growth |
| This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
Tune in! » |
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One Month Left: B2B Forum On-Demand
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MarketingProfs B2B Forum
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| B2B Forum On-Demand ends in one month! Don't miss 45 sessions filled with leadership lessons and tactical tips that'll put your career into high gear. Discover how to win the inbox in 2024, how to use body language to be more persuasive at your next meeting, how to use positioning in your sales, and tons more. Free for PRO members—but only available until Dec 15! |
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| Profs Picks |
| sponsored |
| Ever wish you were a marketing Robin Hood, hitting the middle of your target every time? StackAdapt's latest free webinar can show you the way. Discover best-practices in programmatic for B2B brands, including data-driven audience targeting options and strategies for ABM. Learn how to align campaign types with business objectives throughout the sales funnel, from awareness and interest to evaluation and conversion. The webinar will also help you understand how to analyze the effectiveness of media buys through post-campaign attribution reporting. Register now and watch on-demand! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
| News You Can Use |
| Updates from around the industry |
| Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement PRWeb |
| Spryker Partners With Vertex to Integrate Tax and Compliance Solutions for Global Customers GlobeNewswire |
| Interplay Secures $45M for Third Fund Focused on B2B Marketplaces, Vertical Software TechCrunch |
| Brightvision Unveils Exclusive B2B Fintech Marketing Day for Industry Leaders Fintech Finance |
| Tranch Sets New Standard for B2B Payments, Unveiling Next-Gen Solutions for Enterprises Yahoo Finance |
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