| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the world's most comprehensive B2B database: |
 |
| Thursday, November 15, 2018 |
Hello, discerning marketers!
I write to your from the MarketingProfs B2B Marketing Forum, where some 1,000 of your fellow marketers are learning how to slay monsters (particularly the dreaded Ignosaurus, scientific name Ignoramus StatusQuosaurus) and rescue their marketing departments and organizations from business-as-usual marketing. Even if you're not in San Francisco with us this week, there's plenty of learning to be done right here, in this newsletter. So dig right in.
As always, feel free to reach out with your comments, concerns, and questions. We love hearing from you.
|
| The Traditional Marketing/Sales Funnel Is Out, So What Really Works? |
|
| The traditional sales funnel doesn't properly reflect how most B2B selling works these days. It doesn't encompass the way buyers behave, the way purchasing decisions are made, or the way customer engagement should be designed. But there is a way to win in the new buying and selling environment. |
|
|
| Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast] |
|
| Author Dan Schawbel shares research and insight from his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He explains how technology contributes to disengagement in the workplace, and how companies can combat isolation to improve employee engagement and retention. combat isolation to improve employee engagement and retention. |
|
|
| Bank on Data Quality in Your 2019 Budget |
| sponsored |
| Too many of today's marketers have neither the time nor the resources to implement an effective data-quality management process. Not good. In 2019, plan to bank on data quality, and you'll increase productivity, effectiveness, and ROI. Access the e-book to learn how. |
|
|
| 13 Common Email Marketing Mistakes to Avoid |
|
| Despite the growth of digital tactics such as social media and blogging, email marketing remains an indispensable channel for any successful content strategy. But how can you make sure you're running an email marketing campaign effectively? Here are 13 common mistakes—and how to avoid them. |
|
|
| Account-Based Marketing: A NEW Learning Path |
|
| True story: a well-executed account-based marketing campaign gives you an edge over the competition—and helps you close sales. This learning path gives you practical, insightful information so you can produce sophisticated ABM campaigns like a PRO! Start learning. |
|
|
| The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found |
|
| Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender? Find out! |
|
|
| Never Miss a Step in Your Social Media Marketing Schedule [Checklist] |
|
| When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. Here are the social media tasks to address on a regular basis to set up your social routine--and entire program--for success. Check out the checklist. |
|
|
| Profs Picks |
sponsored
|
| To get those all-important wins from your marketing efforts, think "Data First!"
Data is omnipresent in all things marketing today: It's the coordinator, the driver, and the destination (the results of your efforts and campaigns)—all at the same time. A data-first approach enables a long-term marketing data strategy—which enables a marketing success strategy! So optimize marketing performance with contact and account data—for the win. Access the e-book.
|
| Communication is the heart of marketing. Make sure the hard work you've put into communicating your demand-gen efforts is memorable and useful to your audience. This new marketing course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Check it out—and start learning! |
|
|
So glad you could join us today!
—Vahe Habeshian, Director of Publications
|
Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.
MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464
|
|
|
Did someone who cares about you forward this to you? Subscribe here to get your own copy. |
|
|
