MarketingProfs Today: Small Biz Trends, Ideas | Email + Phone Calls | Amazon Use

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In this issue

1.	How-To: Five Small Business Marketing and Retention Trends and Ideas for 2017
2.	Survey Says: How Consumers Use Amazon: Device, Search, and Purchase Trends
3.	PRO NEW Take 10: How to Avoid Spamtraps
4.	My View: Supercharge Your Email Marketing With Phone Calls
5.	Infographic: Holiday Marketing Campaigns: 'Tis the Season for Pinterest

Should you earn an MBA or a Master's Degree?
An advanced degree – an MBA or a master's – is often a differentiator for people looking to move up the career ladder. So which is better? It's a matter of breadth and depth. An MBA provides a holistic framework of business issues, while a master’s degree dives into a specialized discipline.

How-To

Five Small Business Marketing and Retention Trends and ideas for 2017

By Jenny Beightol

Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year. Read More

FOR PRO Members

NEW Take 10: How to Avoid Spamtraps

In just 10 minutes, we'll share an overview of the incredible and dangerous power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond. Read More

Sharpen Your Soft Skills for Career Success
Many job seekers believe that measurable knowledge will help them on a career path, but soft skills are also important. Employers are putting a premium on candidates who know how to engage, collaborate, communicate and practice the behaviors that go beyond just doing the job.

Survey Says

How Consumers Use Amazon: Device, Search, and Purchase Trends

By Ayaz Nanji

Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor. Read More

Quick Take

Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]

By Vahe Habeshian

Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage. Read More

My View

Supercharge Your Email Marketing With Phone Calls

By Kyle Christensen

Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call... Read More

event calendar

Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Nov 22	FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 8	PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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