Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, November 14, 2024
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👋 Hello, Marketer!
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Reflections from Bri at #mpb2b: Conferences are great places to find your mentors, whether a person you come to know well or an industry expert whose content you begin to follow. Seeing how others approach a topic you care about can be incredibly insightful and educational.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth.
Learn more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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INFOGRAPHIC
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LinkedIn Data: How Work Is Changing
The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources.
See the infographic ➔
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SPONSORED WEBINAR
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Update Your Content Toolkit and Bring Order to Your Workflows
Whether you're struggling with content overload or just looking for smarter ways to work, this on-demand webinar has the insights you need to maximize your content strategy. See how to bring order to content chaos and become more productive.
Check it out now ➔
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PODCAST FROM THE ARCHIVES
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Event-Led Growth, A Powerful B2B Marketing Strategy
There's a new way to create immersive and integrated events across the entire customer journey. Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
5 Types of Segmentation
There are five major ways to segment your market. And each method will tell you something different about your audience! Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO.
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Upcoming Events
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet
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DEC
5
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60-minute webinar | sponsored by ON24
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