For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the future of e-commerce.
Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.Read more and listen in on this insightful conversation.
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Are you planning to produce—or have you already begun producing—e-commerce content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.