MarketingProfs Today: Holiday Search Ads | Customer Identity Resolution | Loyalty Factors

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In this issue

1.	How-To: Six Helpful Tips for Holiday Search Ad Campaigns
2.	Article: Why You Should Care About Identity Resolution: Your Customers Have Many Faces [Sponsored]
3.	PRO Take 10: Three Sales Metrics Marketing Should Own
4.	Survey Says: What Makes Consumers Loyal to Brands?
5.	Infographic: How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

Fast Forward: The Video Marketing Virtual Summit
Vidyard's virtual event showcasing the latest insights and practical tips for using video to fuel your B2B digital marketing, demand generation, and content marketing programs. Discover how to Fast Forward your marketing efforts. Register today!

How-To

Six Helpful Tips for Holiday Search Ad Campaigns

By Frances Donegan-Ryan

Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Read More

Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces

By Zaius [Sponsored Content]

What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems. Read More

FOR PRO Members

Take 10: Three Sales Metrics Marketing Should Own

If you're tired of the Sales and Marketing tug-of-war over resources, blame, and credit, this Take 10 is for you. In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities that drive the business forward. Read More

Fast Forward: Don't Miss What's Working for Video Marketing
Join us November 29th for Fast Forward – The Video Marketing Virtual Summit hosted by Vidyard. Discover how video can fuel your next gen marketing programs from top marketers and industry experts. Register today!

Survey Says

What Makes Consumers Loyal to Brands?

By Ayaz Nanji

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. Read More

AT-A-GLANCE

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

By Laura Forer

AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic explains it all. Read More

event calendar

Nov 14	FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 8	Virtual Conference—Automate! For Marketers \| A Marketo Users Virtual Conference
Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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