MarketingProfs Today: Onsite Content Optimization | Stop Unsubscribes | Local Businesses and Holidays

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Tips for Onsite Content Optimization With a Human Touch
2.	Survey Says: What Email Marketers Can Do to Stop Unsubscribes
3.	PRO NEW Live Seminar: Hack the Conversation: Discover Insights Through Social Data
4.	My View: What Smart, Successful Local Businesses Do to Attract Holiday Travelers
5.	Infographic: Media Channels the Brightest B2B Marketers Use to Drive Leads

Should you earn an MBA or a Master's Degree?
An advanced degree – an MBA or a master's – is often a differentiator for people looking to move up the career ladder. So which is better? It's a matter of breadth and depth. An MBA provides a holistic framework of business issues, while a master’s degree dives into a specialized discipline.

How-To

Tips for Onsite Content Optimization With a Human Touch

By Nyima Bieber

Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization. Read More

FOR PRO Members

NEW Live Seminar: Hack the Conversation: Discover Insights Through Social Data

You'll learn how various companies have used conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with practical ways to begin mining online conversations to find important data and insights. Read More

Sharpen Your Soft Skills for Career Success
Many job seekers believe that measurable knowledge will help them on a career path, but soft skills are also important. Employers are putting a premium on candidates who know how to engage, collaborate, communicate and practice the behaviors that go beyond just doing the job.

Survey Says

What Email Marketers Can Do to Stop Unsubscribes

By Ayaz Nanji

Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp. Read More

Quick Take

Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

By Vahe Habeshian

In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers. Read More

My View

What Smart, Successful Local Businesses Do to Attract Holiday Travelers

By George Freitag

Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact. Read More

event calendar

Nov 15	FREE Seminar—Tell Your Story With Data
Nov 17	PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Nov 22	FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Dec 1	MarketingProfs University—Email Marketing Master Course
Dec 8	PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625