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In This Issue
+ How-To: Market the Professions 'Hors d'Oeuvre' Style
+ How-To: Bridge Marketing and Finance: Don't Get Lost in Translation
+ PRO Favorite: Mitch Joel on How to Inject Your Company's Voice Into Content
+ Survey Says: Holiday Online Shopping Data: Eight Lucrative Dates
+ My View: What You Need to Know About the New Nielsen Twitter TV Ratings
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Advertisement  How do you analyze data from multiple sources to get the full picture of what is going on? What insights are you missing because you're only looking at a single dimension data? Check out this guide to learn: How to Analyze Diverse Marketing Data.
How-To Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)
By Nicholas A. Kosar
Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch. Read More
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PRO PRO Favorite Take 10: Mitch Joel on How to Inject Your Company's Voice Into Content
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competition—by bringing your organization's unique perspective to the content you create. Read More
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Survey Says
Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black Friday
By Ayaz Nanji
Two periods in early and mid December are even more lucrative for online retailers than Cyber Monday and Black Friday, and less competitive for consumers' attention. Read More
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Bridging Marketing and Finance: Don't Get Lost in Translation
By Laura Patterson
Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with Finance. Read More
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My View What Marketers Need to Know About the New Nielsen Twitter TV Ratings
By Tania Hew
Get the scoop on the new Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related tweets. Read More
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