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In This Issue
+ How-To: 5 Ways to Get Speaking Engagements to Market Your Business
+ Podcast: Content Marketing: Think Like a Producer, Not a Publisher
+ PRO Favorite How-To Guide: The Marketer's Guide to Facebook Advertising
+ Survey Says: 2013 B2C Content Marketing Benchmarks, Budgets, Trends
+ My View: What’s on the Minds of Marketers for 2013?
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How-To Five Ways to Get Speaking Engagements to Market Your Business
By Susan Baroncini-Moe
Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find opportunities. Here's some advice that can help. Read More
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Podcast Think Like a Producer, Not a Publisher: Andrew Davis on Content Marketing
By Matthew Grant
Marketers need to think and act like executive producers, the people behind movies and TV shows who "find the resources to create the right kind of content for the right audience," the author of Brandscaping argues. Read More
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PRO PRO Favorite How-To Guide: The Marketer's Guide to Facebook Advertising
This 35-page how-to guide will give you a 10 step process for getting started with Facebook Ads the right way, teach you how to target the right audience, write great ad copy, and measure your results. Read More
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Survey Says
2013 B2C Content Marketing Benchmarks, Budgets, and Trends
Some 86% of B2C marketers are using content marketing, employing 12 tactics on average; but, as with B2B content marketing, B2C content marketers are struggling with the effectiveness of their content, according to the first B2C content marketing study from MarketingProfs and the Content Marketing Institute. Read More
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My View What’s on the Minds of Marketers for 2013?
By Kathy Bushman
Recently, I attended the ExactTarget Connections event in Indianapolis. At the event, two themes emerged regarding what marketers are planning to do in the new year. Read More
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Nov 15
 PRO Seminar—How to Collaborate Effectively Within Your Organization to Strengthen Your Brand
Nov 27
 FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
 PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 4
 FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
 MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 14
 Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!
 
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