| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the world's most comprehensive B2B database: |
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| Tuesday, November 13, 2018 |
Hello, discerning marketers!
I hope you were able to take a moment yesterday, Veterans Day (observed), to reflect on its meaning. Originally known as Armistice Day—marking the official end of World War I, in 1918, at the 11th hour of the 11th day of the 11th month—the holiday celebrates the service of all US military veterans.
However much our political views may differ as Americans, most of us acknowledge and appreciate—on a fundamental, human level—the personal sacrifices that military veterans make.
And so, with that nod to those who daily place their lives at risk, welcome back to what is, for the rest of us, a hopefully more mundane—albeit productive—workweek.
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| 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution |
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| Too often, B2B organizations find that scale is the biggest barrier to the optimal use of their marketing automation platforms for demand-gen campaigns. Those of us relatively new to executing those campaigns tend to run into brick walls. Here are 10 such scenarios—and some good advice for getting around them. |
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| Nine B2B Funnel Metrics You Can't Live Without |
| sponsored article |
| TOFU, MOFU, and BOFU numbers tell only part of the story. See where your brand is on the funnel maturity scale to help you figure out the right questions to ask—and the most effective comparisons to make—so you can close more deals. |
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| Bank on Data Quality in Your 2019 Budget |
| sponsored |
| Too many of today's marketers have neither the time nor the resources to implement an effective data-quality management process. Not good. In 2019, plan to bank on data quality, and you'll increase productivity, effectiveness, and ROI. Access the e-book to learn how. |
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| What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign |
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| Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tips can help. |
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| How Well Are You Connecting? Analyzing Engagement Across Target Accounts: A NEW Course |
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| Collecting data and interpreting information play a role in any marketing campaign. But precisely what you want to analyze is just a little different with ABM. This new course shows you the key metrics to measure to achieve success across your target accounts. Get started now. |
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| Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area |
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| The content elements of pages that rank well on Google search tend to differ significantly depending on a page's topic area, according to recent research. See how search results are evolving. |
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| Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic] |
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| From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works, exactly, here's what blockchain is and how it can help with your e-commerce. |
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| Profs Picks |
sponsored
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| To get those all-important wins from your marketing efforts, think "Data First!"
Data is omnipresent in all things marketing today: It's the coordinator, the driver, and the destination (the results of your efforts and campaigns)—all at the same time. A data-first approach enables a long-term marketing data strategy—which enables a marketing success strategy! So optimize marketing performance with contact and account data—for the win. Access the e-book.
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| Communication is the heart of marketing. Make sure the hard work you've put into communicating your demand-gen efforts is memorable and useful to your audience. This new marketing course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Check it out—and start learning! |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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