Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Five Tips for Getting the Most From Your Qualitative Researcher
+ Podcast: Mastering the Invisible Sale: Author Tom Martin
+ PRO: NEW! How to Dig Up Data on Your Competitors and Play for the Win
+ Quick Take: Top 5 Holiday Party Planning Tips
+ Survey Says: How Shoppers Use Mobile Phones in Stores
+ My View: Why CMOs and CIOs Need to Work on Their Relationship
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  How do you analyze data from multiple sources to get the full picture of what is going on? What insights are you missing because you're only looking at a single dimension data? Check out this guide to learn: How to Analyze Diverse Marketing Data.
How-To Five Tips for Getting the Most From Your Qualitative Researcher
By Martha Guidry
Selecting the right qualitative researcher for your marketing project is critical: A lot of money and your credibility are on the line. So ask these five important questions when considering a qualitative researcher/moderator. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts
By Kerry Reilly
Tom Martin, founder of Converse Digital and author of The Invisible Sale, discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching. Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO NEW! How to Dig Up Data on Your Competitors and Play for the Win
This 10-page mini-guide will help you to think strategically about your competitors' next moves and teach you the most effective ways to stay one step ahead. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Tableau allows anyone to rapidly see and understand their marketing data. Turn your marketing data into insight, download your free trial today.
Survey Says
How Shoppers Use Mobile Phones in Stores
By Ayaz Nanji
Just under one-third third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Top 5 Holiday Party Planning Tips
By Cassie Brown
It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a holiday party actually can be a fabulous bonding opportunity—and an event to look forward to. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Why CMOs and CIOs Need to Work on Their Relationship
By Sanjay Patel
According to a recent report, most CIOs and CMOs recognize the necessity of strengthening their relationship—but aren't doing much about it. Here's why they should. Read More
Author Name
share Twitter Facebook LinkedIn
Nov 14
 PRO Seminar—The Audience Imperative
Nov 19
 FREE Seminar—Kiss Churn Goodbye with Data-Driven Campaign Management
Nov 21
 PRO Seminar—Future-Proof SEO: Immunize Your Business Against Search Engine Updates
Nov 26
 FREE Seminar—Three P's of Successful Marketing Teams: People, Perspective, and Process
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
 
advertisement
Advertisement