MarketingProfs Today: How to Use Heuristics to Market | Black Friday Emails and Posts

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In this issue

1.	How-To: How to Use Heuristics to Your Marketing Advantage
2.	PRO Seminar: SEO and How Customer Experience Impacts Search
3.	My View: Don't DIY: Eight Reasons for Not Building Your Own Partner Portal
4.	Quick Take: When Consumers Engage With Black Friday Emails and Social Posts

Are people trying your product, but not sticking around? Show them how to be successful before they walk away. Use targeted, automated messages to onboard new users, announce new features, and get them back on track.
Start a free 14 day trial of Intercom Engage.

How-To

How to Use Heuristics to Your Marketing Advantage

By Cam Secore

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets. Read More

FOR PRO Members

PRO Seminar: SEO and How Customer Experience Impacts Search

In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, you'll learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. Read More

Get people to try your product and stick around. Show them how to be successful before they walk away. Use targeted, automated messages to onboard new users, announce new features, and get them back on track.
Start a free 14 day trial of Intercom Engage.

Survey Says

When Consumers Engage With Black Friday Emails and Social Posts

By Ayaz Nanji

Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the week leading up to retailers' big sales? Read More

My View

Don't DIY: Eight Reasons for Not Building Your Own Partner Portal

By Dave R. Taylor

Tempted to build your own partner portal? Don't do it! Myriad companies try to use their existing technologies to craft together a portal—and fail miserably. Read More

event calendar

Nov 10	FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12	PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Nov 17	FREE Seminar—Content Marketing in 2016
Nov 19	PRO Seminar—Build, Design, and Deliver Compelling Presentations

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