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In This Issue
+ How-To: How to Get Your Data Scientists to Be Storytellers and Why
+ Podcast: From B2C and B2B to H2H (Human to Human): Author Bryan Kramer
+ PRO How-To Guide: Create a High-Frequency Content Development System
+ Survey Says: Mobile Shopping Behavior During the Holiday Season
+ My View: Say Ello to an Ad-Free Facebook Substitute Social Network
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Advertisement  Facebook Rules of Engagement eBook. Want to get the most mileage out of your Facebook Marketing? With this new eBook from Act-On, you’ll learn guidelines for publishing content, how to use Facebook for marketing and branding, getting your posts seen in the news feed, and more.
How-To Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
By Laura Patterson
Unless your data can be effectively collected, analyzed, and transformed into meaningful and actionable insights—and then used to tell a compelling, actionable story—it is essentially useless. Read More
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Podcast From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
All marketers need to create marketing communications that speak H2H—human to human. Social strategist and author Bryan Kramer shares a communication framework all marketers can use. Read More
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PRO How-To Guide: Pump Up the Volume: Create a High-Frequency Content Development System
In this 27-page guide, you'll learn how to establish an effective system for pumping out more content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates the kinds of results that your leadership team wants to see. Read More
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Advertisement  Content Marketing Superstar Toolkit. Consistently generating and publishing high-quality content that your audience loves can be a challenge for even the most ambitious marketer. Not sure where to start? This free toolkit from Act-On will give you best practice tips & downloadable resources to help you become a content marketing superstar!
Survey Says
Mobile Shopping Behavior During the Holiday Season
By Ayaz Nanji
More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media. Read More
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My View Say Ello to an Ad-Free Facebook Substitute Social Network
By Larry Kim
Have you said hello to Ello? It's a social network that everyone's talking about. Here's why. Read More
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Nov 13
PRO Seminar—How to Lead the Mindful Marketing Revolution
Nov 14
Virtual ConferenceThe Mobile Revolution 3 online sessions—FREE!
Nov 18
FREE Seminar—Why Events Are the Best B2B Marketing Channel in the World
Nov 20
PRO Seminar—How to Build a Thriving Brand Community
Nov 25
FREE Seminar—Enhancing Your Mobile Strategy: A Neiman Marcus Case Study
Dec 4
MarketingProfs University—Email Marketing Master Course
 
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