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In This Issue
+ How-To: Email Open Rates: Truth, Lies, and What to Do About Them
+ Infographic: Five Mobile Email Strategies for the 2013 Holiday Season
+ PRO Favorite Take 10: How to Create Goals in Google Analytics
+ Survey Says: Native Advertising Trends: Brands and Publishers on Board
+ My View: 10 Marketing Lessons From Dr. Seuss
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Advertisement  How do you analyze data from multiple sources to get the full picture of what is going on? What insights are you missing because you're only looking at a single dimension data? Check out this guide to learn: How to Analyze Diverse Marketing Data.
How-To Email Open Rates: Truth, Lies, and What to Do About Them
By Karen Talavera
Declining email open rates... Chances are, they bother you. But don't fret, here's both a diagnostic checklist to see what's going wrong—and some suggestions on more useful ways to measure email performance. Read More
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PRO PRO Favorite Take 10: How to Create Goals in Google Analytics
To get the most out of Google Analytics, you need to set up goals, which you can measure over time in order to evaluate how your website traffic contributes to your business objectives and bottom line. In just 10 minutes, you'll learn how to set up basic goals in GA and start to analyze your traffic right away. Read More
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Advertisement  Tableau allows anyone to rapidly see and understand their marketing data. Turn your marketing data into insight, download your free trial today.
Survey Says
Native Advertising Trends: Brands See Value, Publishers Like Sponsored Posts
By Ayaz Nanji
Most digital content publishers (62%) now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns. Read More
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Quick Take
Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]
By Verónica Maria Jarski
Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers. Read More
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My View There's Content in Your Pocket: 10 Marketing Lessons From Dr. Seuss
By Oliver Wellington
Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers? Read More
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Nov 12
 FREE Seminar— Email Deliverability: Trends, Changes, and Impact
Nov 14
 PRO Seminar—The Audience Imperative
Nov 19
 FREE Seminar—Kiss Churn Goodbye with Data-Driven Campaign Management
Nov 21
 PRO Seminar—Future-Proof SEO: Immunize Your Business Against Search Engine Updates
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
 
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