MarketingProfs: Thought leadership has changed | When data is the problem | Email for needs discovery

Your Source for What Matters in Marketing • From the Team at MarketingProfs

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Wednesday, November 11, 2020

	So Much of What You Knew About Thought Leadership Has Changed
	When Data Is the Problem: Five Use Cases Driving Better Data Hygiene sponsored article
	How to Use Email to Support the Needs-Discovery Process
	Campaign Execution and Measurement Best-Practices MarketingProfs event
	Brands Americans Feel Most Connected to During COVID-19 [Study]
	Marketing Strategy Master Class Launches December 1 MarketingProfs training

So Much of What You Knew About Thought Leadership Has Changed

Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right.

When Data Is the Problem, Not the Solution: Five Use Cases Driving Better Data Hygiene

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In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts. Learn more.

How to Use Email to Support the Needs-Discovery Process

In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult to do. But the shift to virtual has given organized sellers an even greater advantage.

Campaign Execution and Measurement Best-Practices

MarketingProfs event

The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But campaign management and measurement are challenging, especially when teams are working remotely. These 2 sessions will offer best-practices for achieving success.

The Brands Americans Feel Most Intimately Connected to During COVID-19 [Study]

Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research. Check out the findings of this study.

Marketing Strategy Master Class Launches December 1

MarketingProfs training

Learn how to analyze your market and create a robust and agile marketing strategy with our new master class. We'll have four watch parties with live Q&A this December so you can complete this strategy master class in just four weeks. Register today.

Profs Picks

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As the business world accelerates digital transformation, we marketers are ahead of the game: We already understand digital—but we also know that integrated multichannel marketing gives us many more touchpoints for connecting with customers. That's why print remains an important marketing tool we can use to create touchpoints that help shape a customer's impression of our organizations. Not to mention, print continues to grow, evolve, and keep pace with our fast-changing world. To learn more about integrating print and digital marketing, check out this article.

Upcoming Events

NOV

[Webinar] B2B 2021: Digital Marketing Strategies to Drive Results
sponsored by Accountable Digital | 45 minutes

NOV

[Webinar] Thought Leadership + SEO: Magnify Marketing Impact
presented by Andy Crestodina | 60 minutes

NOV

[Doubleheader Webinar] Campaign Execution & Measurement Best Practices
sponsored by Workfront | 90 minutes

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Webinar] Keys to Driving Webinar & Digital Event Registration
sponsored by ON24 | 60 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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