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Thursday, November 10, 2022

📋 Table of Contents

1. Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)

2. The End of Third-Party Cookies Is a New Beginning for Digital Advertisers

3. Drive More Sales and Improve CX Using Marketing Automation sponsored webinar

4. How to Find a Perfect Audience on Social Media

5. Turn Up the Star Factor on Ho-Hum Emails MarketingProfs Friday Forum

6. Tell Us: Are You Prepared for Your Marketing Future? survey

7. How Does Your Webpage Rank? MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)
article
Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2)
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel. »
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How to Create Blog Posts That Rank High: A Checklist
Google’s helpful content update will raise the bar even higher for high-quality, original content. Semrush created a checklist to help you navigate the change and make sure your content hits the mark in every way. Get the free checklist now. »
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers
podcast
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even moreso than collecting data. Are you ready to have a third-party cookie conversation? Read more and listen in. »
sponsored webinar
Drive More Sales and Improve CX Using Marketing Automation
Marketing automation helps businesses of all sizes scale their efforts and reach more customers at the right time. But with all of today's channels and platforms, how do you get started with an automation strategy that will work for you? In this webinar, you'll learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. »
How to Find a Perfect Audience on Social Media
infographic
How to Find a Perfect Audience on Social Media
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs. Check out the infographic. »
MarketingProfs Friday Forum
Turn Up the Star Factor on Ho-Hum Emails
The B2B media mix wouldn't be complete without an email or two (or two hundred!). Our Email Marketing Friday Forum features THREE sessions covering multiple aspects of email marketing: production, video content, and retention. Join us! »
survey
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
How Does Your Webpage Rank?
MarketingProfs Master Class
Web search users rarely go beyond Page 2 of a SERP to find solutions. So if your site isn't listed early, you're missing out on Web traffic and leads. Could your site use a bump in rankings? Andy Crestodina shares his essential SEO techniques and tools to rank high in our Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers.
Land on Page 1
Profs Picks
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"Oh my god, it's happening! It's happening! Everybody stay calm!" Google's "helpful content update" has gone into effect, and many marketers are scrambling to make sure their content still ranks. Don't panic: Semrush has you covered. Because ranking high on Google increasingly depends on the ability to create original, authentic, and useful content, it's more important than ever to prioritize your audience's needs—and establish a quality control process. Semrush can help you make that process smoother and easier with a free Blog Post Checklist that includes five essential steps to ensuring your blog post's quality, examples and useful links, and a free editable checklist so every post you create goes through the same optimization process before being shared. Now that's downright relaxing. Download the free Blog Post Checklist now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast] »
Tips for Optimizing Your Marketing Videos [Infographic] »
Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 1 of 2) »
The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It. »
Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats »
How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI »
News You Can Use
Updates from around the industry
New B2B Intelligence Platform Launched by The Bliss Group and Ringer Sciences MarTech Series
G2 Market Intelligence Informs Smarter Go-to-Market Decisions With Millions of Data Points From Real Software Buyers PR Newswire
Celonis and Emporix Rise Above Legacy B2B Commerce Systems With New Commerce Execution Platform MarTech Series
FunnL Launches a Lighter Version of Its Enterprise Solution for Small Sales Teams Newswire
Shieldpay Teams Up With Checkout.com on B2B Transactions The Paypers
B2B Commerce Firm Kibo Debuts Platform in AWS Marketplace PYMNTS
Upcoming Events
NOV
11
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
NOV
15
[Webinar] Drive More Sales and Improve Customer Experience Using Marketing Automation
45 minutes | sponsored by ActiveCampaign
NOV
16
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
NOV
17
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
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