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Together with email creation, testing & analytics platform
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Wednesday, November 10, 2021
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You Can't Afford to Delay the Digital Customer Journey
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MarketingProfs Master Class Watch Parties
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| The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur on digital channels. Are your customer journeys ready for such a massive shift? Live Customer Journey Master Class Watch Parties with Q&A are happening December 8, 10 & 15. FREE for PRO members. |
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| Profs Picks |
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| You can just feel that email marketing has been changing quickly lately, but what's really going on? The 2021 State of Email report from Litmus provides some answers. For example, email teams and budgets haven't changed between pre-pandemic and now—but the workload has increased for 7 out of 10 marketers. (We were definitely feeling that...) No wonder 37% of companies intend to increase their investment in email in 2022, compared with just 11% at the beginning of the pandemic. And only 1.3% plan to decrease their email budget, compared with 35% at the pandemic's start! The 2021 State of Email report has a lot more helpful info, including marketers' top priorities for their email marketing programs—and much more. Download the free report now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Dun & Bradstreet Announces Definitive Agreements to Acquire Eyeota and NetWise AIthority |
| Highspot and Corporate Visions Partner to Help Customers Turn Sales Strategy into Execution PR Newswire |
| Threekit Raises $35M to Fuel Growth of 3D Visual Commerce Platform MarTech Series |
| Rapyd Upgrades B2B Payments Platform Finextra |
| Dynamicweb Advances E-Commerce Acceleration With Dynamicweb Swift PR Web |
| Data Council Founder Pete Soderling Launches Data Community Fund VentureBeat |
| RedCloud Announces Expansion of Open Commerce Marketplace Yahoo Finance |
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