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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with FedEx Office |  |
| Tuesday, November 10, 2020 |
| Three Opportunities B2B Marketers Must Seize During 2021 Planning | ||||
| 2020 has rebooted marketing. As companies move to finalize 2021 planning, we have an opportunity to accelerate progress in the direction that we've known for years we need to go toward. When planning for next year, keep these three key factors in mind. | ||||
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| Zero-Party Data: What It Is and Why Marketers Should Care | ||||
| sponsored article | ||||
| We've entered a new era of data privacy: Third-party cookies are being phased out, and marketers must look at other options for collecting data from customers. Zero-party data has obvious benefits. Here are the details. | ||||
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| Three Ways to Integrate Print and Digital Marketing | ||||
| sponsored | ||||
| In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts. Learn more. | ||||
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| COVID-19's Impact on B2B Martech Budgets [Study] | ||||
| Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent research. Check out the findings of this study. | ||||
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| Campaign Execution and Measurement Best-Practices | ||||
| MarketingProfs event | ||||
| The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But campaign management and measurement are challenging, especially when teams are working remotely. These 2 sessions will offer best-practices for achieving success. | ||||
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| Last Week Was the Most Amazing Gathering of B2B Marketers | ||||
| MarketingProfs event | ||||
| Wow! Last week's B2B Forum Online was magic. One attendee said, "Such a welcomed array of speakers and topics. Hard to choose! Thank god it's on demand so we don't miss a thing!" Didn't register? There's still time. Get access to #mpb2b 2020 on-demand. | ||||
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| Buyer Personas Demystified: Seven Steps to Success [Infographic] | ||||
| Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results. Check out the infographic. | ||||
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| A Live Q&A With Ann Handley: How to Write Ridiculously Good Content | ||||
| sponsored | ||||
| This Thursday, you'll have a chance to ask Ann any question you'd like about writing and content marketing. This SharpSpring Agency Acceleration Series will also feature agency guru Karl Sakas on 12/2 and marketing wizard Seth Godin on 12/10. Join Ann's session at no cost! | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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