Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with website strategy experts Clear Digital
|
|
|
Today's dose of marketing know-how | Friday, November 1, 2024
|
👋 Hello, Marketer!
|
|
Happy B2B Forum month! I know, we just celebrated a holiday and technically B2B Forum month isn't a thing, but I think we should petition for it to be. Our team is in final touches mode for the event, and it creates a buzz throughout the company that's really unique and fun. The countdown is on!
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE FROM THE ARCHIVES
|
|
What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework
"What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options.
Read more ➔
|
|
COMMUNITY | QUOTE
"The best advertising is done by satisfied customers."
—Philip Kotler, author and consultant
|
|
|
|
SPONSORED
|
|
Ready to Invest Strategically for Your Website Redesign?
Your website is the key to driving growth, so it needs strategic investment. Need help budgeting for your B2B website? Explore this ultimate guide for budgeting and use the free calculator to determine the investment needed based on your business and marketing priorities.
Explore the guide ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, November 1, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
|
|
|
SPONSORED WEBINAR
|
|
The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)
Email delivery problems? Today's spam filters are getting stricter... and marketers are scrambling. But a lot of popular advice about deliverability is misguided—or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes.
Save your spot ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
How to Build a Great Marketing Team
Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
What Is Your Brand's Purpose?
Every brand has a purpose—and it matters to your customers, says Ekaterina Walter. Discover how to find your brand's purpose and present it to your market in Lesson 6 of Ekaterina's Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Available now with a PRO membership.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
The B2B environment is rapidly changing—but is your website keeping up?
Websites can quickly become misaligned with rapidly changing business priorities and marketing strategies. Yet, your website is a critical touchpoint in B2B marketing. Despite that, too many companies underinvest in their websites, undermining their own marketing—and the business itself. Which is why aligning your website investment with your business goals is so vital for maximizing ROI and growth. Updating your website can lead to immediate, short-term boosts in performance, but it's just as important to think about long-term scalability and customer engagement. Clear Digital's in-depth guide explores how you can plan for both. Yes, it can feel daunting, but a practical budgeting calculator—access it through the guide—can help you determine the right investment level based on your business's unique needs. Your marketing ROI and business growth depend on it.
|
|
Upcoming Events
|
NOV
6
|
|
An engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024
|
| |
|
NOV
7
|
|
45-minute webinar | sponsored by Ortto
|
| |
|
NOV
12-14
|
|
Join us live in Boston for the best B2B marketing conference on the planet
|
| |
|
NOV
20
|
|
4-week Working Webinar Series with Oli Gardner
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2024 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|