| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the global leader in media insights & audience measurement: |
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| Thursday, November 01, 2018 |
Hello, discerning marketers!
Yet again, you have a packed issue of the MarketingProfs Today newsletter on your screen. So put aside that leftover Halloween candy and dig instead into today's juicy and nutritious marketing content goodness. Enjoy!
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| Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing? |
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| We marketers often struggle to attribute conversions to our campaigns and marketing assets. But the need to prove ROI is going to get only greater as our teams look for additional budget to spread across the many channels we want to use. What's to be done? |
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| Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast] |
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| B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives you a sneak peek into her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves." Listen to (and read) what original research can do for your marketing efforts. |
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| Why and How You Should Use Instagram's IGTV in Your Social Media Video Strategy |
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| Instagram's IGTV could be exactly what your marketing campaigns need to take your social media video strategy to the next level. Here are seven tips to help you harness the power of IGTV. Use them to up your social-video game. |
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| How to Get the Most Out of Your Holiday Season Ads |
| sponsored |
| With the winter holidays accounting for nearly 20% of annual retail sales, retailers must tactically map out their paid media budgets to reach consumers. Kantar Media's Winter Holiday: A gift for retail advertisers report will help you do exactly that. To gain the holiday advertising insights you'll need this year to get the most bang for your advertising buck, check out the full report. |
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| Communicating Your Demand Generation Programs and Campaigns: A NEW Course |
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| Communication is the heart of marketing. Make sure the hard work you've put in is memorable and useful to your audience. This new course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Start learning! |
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| Where Is Influencer Marketing Headed? |
| sponsored article |
| How do you know whether an influencer is legit? That's a challenge for marketers and audiences alike. But creating a triangle of trust between your brand, your influencers, and your audience can mean big results for your business. See what a recent survey found about the challenges of influencer marketing and what we can expect from the practice in the near future. |
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| US Millennials' 100 Favorite Brands [Infographic] |
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| Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania. Check out which brands are in the top 100. |
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| Holiday Planning: How and When to Market for Thanksgiving [Infographic] |
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| Thanksgiving is coming up real fast, but marketers still have time for campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks. |
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| Profs Picks |
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| If you rely on paid search advertising to drive traffic and sales, you need timely and accurate intelligence to maximize your results. You can now get the most complete picture of the search marketplace available for text and product-listing ads. Think what you could do for your search campaigns with information like your top competitors’ desktop and mobile spend, ad copy, cost per click, and a dozen other data points. You can see why advertisers rely on Kantar Media to make crucial decisions about their search campaigns.
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| Interested in leveling-up your career (and maybe even you life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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