MarketingProfs Today: B2B Lead Mistakes | Your Next Marketing Hire | Hyped Buzzwords and Concepts

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In this issue

1.	How-To: Five Mistakes That Are Costing You Precious B2B Leads
2.	Podcast: Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord
3.	PRO New How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	Survey Says: Are These 5 Marketing Buzzwords and Concepts Overhyped?
5.	Infographic: SEO Periodic Table of Link Building and Acquisition

Our Content Marketing Virtual Conference on Nov. 10 will juice up your content beast faster than you can say "açaí chia smoothie bowl." Register now for three educational sessions, resources, & more!

How-To

Five Mistakes That Are Costing You Precious B2B Leads

By Rohan Ayyar

At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think. Read More

Podcast

Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future. Read More

FOR PRO Members

New How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

What can video do for your organization? In this 27-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

Register for our free Content Marketing Virtual Conference on November 10 and get three educational sessions, live Q&As, access to our resource library, expert advice from exhibitors, and more.

Survey Says

Are These Five Marketing Buzzwords and Concepts Overhyped?

By Ayaz Nanji

Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks. Read More

AT-A-GLANCE

SEO Periodic Table of Link Building and Acquisition [Infographic]

By Laura Forer

Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization. Read More

event calendar

Oct 31	FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1	FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10	Virtual Conference—Content Marketing \| Feed Your Content Beast a Better Diet
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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