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In This Issue
+ How-To: Outbound Marketing Strategies Are Still Effective
+ #SocialSkim: Social Media This Week: YouTube, Pinterest, Facebook
+ PRO SmartTool: Email Campaign Planner
+ Survey Says: States With the Biggest Increases in Small Biz Activity
+ My View: Horror Stories From the Inbox: Emails That Made Us Scream
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Advertisement  The iPhone® is the most used device to check email. Learn how your customers are interacting with email on mobile devices. Download the NEW research report from Experian Marketing Services.
How-To Outbound Marketing Strategies Are Still Effective
By Henry Schuck
Many marketers have speculated about the death of outbound marketing in recent years. In reality, however, outbound marketing still efficiently drives leads and sales. Read More
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PRO SmartTool: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  Email plus mobile interactions.
50% of email opens occur on a mobile device. Learn how your customers are interacting with email on mobile. Download the NEW report from Experian Marketing Services.
Survey Says
Which States Have Had the Biggest Increases in Small Biz Activity Since 2008?
By Ayaz Nanji
The states hardest hit by the US housing bubble—Arizona, Nevada, Florida, and California—have registered the biggest rebound in small business marketing and sales activity since 2008. Read More
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Quick Take
#SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest Expansion
By Angela Natividad
Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas! Read More
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My View Horror Stories From the Inbox: Emails That Made Us Scream
By Verónica Maria Jarski
In honor of Halloween, I'm sharing the scariest stories that I've come across lately. Yes, we're talking about frightfully bad emails. Read More
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Nov 5
 FREE Seminar—The New Frontier of Lead Nurturing: Display Advertising and Marketing Automation
Nov 7
 PRO Seminar—Social Success: Tips for Integrating Social Media into Your Marketing Mix
Nov 8
 Virtual Conference—Take your mobile strategy from zero to hero Sign up for free!
Nov 12
 FREE Seminar— Email Deliverability: Trends, Changes, and Impact
Nov 14
 PRO Seminar—The Audience Imperative
Dec 5
 MarketingProfs University—Content Marketing Crash Course Use code CONTENT13 to save $200
 
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