Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, October 9, 2024
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👋 Hello, Marketer!
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Mazes have been around for thousands of years, elevating hedges in particular to a new level. But the first corn maze (maize maze?) seems to have been created in the early 1990s in Annville, Pennsylvania. And now kids and adults alike (yours truly included) love to get lost among the cobs in a cool fall breeze.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account
Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes.
Learn more ➔
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COMMUNITY | POLL
Newspapers and magazines, television and radio... They're not in their heyday, but they've not disappeared, either. So we're wondering whether your company still uses offline marketing...
Do you use offline marketing? (Take the poll on LinkedIn.)
- Yes, exclusively offline
- Both offline and online
- Exclusively online
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RESEARCH
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The Rise of Reddit as a Search Engine
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
Check out the study findings ➔
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SPONSORED WEBINAR
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Visual Communication Mastery
Unlock new visual-communication tactics, transform your B2B marketing, and supercharge customer acquisition. Discover how to create compelling visuals, streamline workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio.
Master visual communication ➔
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VIDEO FROM THE ARCHIVES
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New B2B Email Marketing Techniques That Work Right Now
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Strategy Is Not What You Think
Marketers like to throw around the word "strategy." But it has a specific meaning and purpose: to put your brand in a category of one. If your brand is too similar to your competitors, check out Marketing Strategy: Finding a Sustainable, Differential Advantage. PRO members, watch this Master Class today!
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Upcoming Events
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OCT
9
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Learn how to make regulatory compliance fun with Ahava Leibtag in session 6 of Marketing Writing Bootcamp.
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OCT
10
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60-minute webinar | sponsored by Canva
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OCT
11
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3 live sessions | sponsored by Exclaimer
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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