MarketingProfs Today: E-Commerce Upsell, Cross-Sell | Ad Spend Forecast | Twitter Moments

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In this issue

1.	How-To: Five E-Commerce Upsell and Cross-Sell Tactics
2.	#SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's Roundup
3.	PRO Online Planning Tool: Blog Like a Pro
4.	My View: Trends That Can Help You Turn Online Searchers Into Purchasers
5.	Survey Says: Ad Spend Forecast: Mobile to Overtake Print, Radio, Outdoor by 2017

The analysts have spoken: Marketing automation is helping businesses grow.
Check out the SiriusView report now.

How-To

Five E-Commerce Upsell and Cross-Sell Tactics

By Marina Iermolaieva

Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need. Read More

FOR PRO Members

Online Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

See what the analysts are saying about marketing automation this year.
View the SiriusDecisions report now.

Survey Says

Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017

By Ayaz Nanji

Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia. Read More

Quick Take

#SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more! Read More

My View

Trends That Can Help You Turn Online Searchers Into Purchasers

By Yad Bhatti

E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, and emerging trends that can help bridge the gap. Read More

event calendar

Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 13	FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15	PRO Seminar—Discover and Tell Your Business Story
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27	FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29	PRO Seminar—Social Media & SEO: Tips for Successful Integration

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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