Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, October 8, 2024
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👋 Hello, Marketer!
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Today is an update. The pumpkin cat bed has arrived, and it's a hit! I won't share my cat beds-to-cat ratio but I will say it's wild how much enjoyment such a simple product brings me. It can be so special to find your happiness by being able to provide ease or comfort for someone else, whether a client or a cat. 
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Five Use Cases for AI in B2B Marketing (Beyond Content Generation)
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue.
Read more ➔
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COMMUNITY | QUOTE
"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day."
—Elizabeth Comstock, former GE Chief Marketing and Commercial Officer
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RESEARCH
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B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Visual Communication Mastery
Unlock new visual-communication tactics, transform your B2B marketing, and supercharge customer acquisition. Discover how to create compelling visuals, streamline workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio.
Master visual communication ➔
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INFOGRAPHIC
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The Ultimate SEO Keyword Research Checklist
This infographic looks at nine key steps for developing an effective SEO keyword strategy.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Oh, Behave!
Demographic data isn't the only way to create an ideal customer persona. In fact, an ICP based on demographics might limit your market. Instead, look at other data sources, such as how your buyers behave and their psychographic data, says Jeannie Walters. She'll help you ask the right questions to create a useful ICP in Lesson 4 of her Master Class, Customer Journey Maps for Marketers. Free with a PRO membership.
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Upcoming Events
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OCT
9
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Learn how to make regulatory compliance fun with Ahava Leibtag in session 6 of Marketing Writing Bootcamp.
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OCT
10
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60-minute webinar | sponsored by Canva
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OCT
11
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3 live sessions | sponsored by Exclaimer
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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