MarketingProfs: Segmentation in 5 steps | All about podcasts | Connect with fellow marketers | Alignment is vital

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Thursday, October 08, 2020

	Audience Segmentation: Why You Need It & How to Do It in 5 Easy Steps
	A Podcast Within a Podcast Within a Podcast... With Lindsay Tjepkema of Casted [Podcast]
	Connect With Marketers Like You at B2B Forum Online MarketingProfs PRO event
	Why, in Today's Virtual World, Sales and Marketing Alignment Is a Must MarketingProfs event
	Six Key Metrics for Measuring Online Event Success [Infographic]

Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.

Why Your Content Is Failing (And What You Can Do About It)

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To grow online, your business needs to publish high-quality content that both delivers value to readers and helps you to convert them into customers. Too often, though, writers aren't great at marketing and marketers aren't great at writing. But you have alternatives.

A Podcast Within a Podcast Within a Podcast... With Lindsay Tjepkema of Casted [Podcast]

Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast. Read more and listen in on this insightful conversation.

Connect With Marketers Just Like You at B2B Forum Online

MarketingProfs PRO event

Many of us are feeling more isolated than ever as we struggle to meet new challenges while working from home. But you don't have to go it alone. Join us for B2B Forum online to learn and connect with your peers this November. Plus, your paid ticket gets you PRO membership, too, so you'll have access to learning and support year-round. Get your ticket to #mpb2b.

Why, in Today's Virtual World, Sales and Marketing Alignment Is a Must

MarketingProfs event

Marketing and Sales are struggling to work together in the virtual world they suddenly find themselves in. Yet alignment is more important than ever. Now is time for an alignment makeover, a renewed focus on predictable pipeline, and a new playbook. This 3-session event can help. Tell you friends in Sales, and register today. It's free!

Six Key Metrics for Measuring Online Event Success [Infographic]

When you hold an online event getting through promoting and hosting it can feel like a big win. However, you still need to know whether the event was a success with audiences and for your business. So, how can you tell? Check out the infographic.

Profs Picks

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Customers find you today through content. But the trouble is, competition is fierce. Still, you still have to produce high-quality content—and do it at scale. Oh, and you need to prove ROI, too. A little help sure would be nice. So how about free access to an 83-minute training video that will walk you through how to fix underperforming content, drive leads, and boost new trials or demos? You'll get a guided walkthrough of 50+ real-life examples, discover how to use cutting-edge optimization apps, and uncover common bottlenecks, such as consistency in quality. Learn all that and more with this free training opportunity.

Upcoming Events

OCT

[Webinar] Global Content Velocity & Marketing Campaign Best Practices
sponsored by Cloudwords | 60 minutes

OCT

[Friday Forum] Sales and Marketing Alignment
sponsored by LeanData | 3 live sessions

OCT

[Webinar] Data-Driven Storytelling: Marketing's Next Chapter
sponsored by Meltwater | 60 minutes

OCT

[Webinar] Why Direct Mail Is ABM's New BFF and Enabler
sponsored by ZoomInfo | 60 minutes

OCT

[Doubleheader Webinar] A Demand Gen Road Map
sponsored by RollWorks | 90 minutes

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

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—Vahe Habeshian, Director of Publications

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