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In This Issue
+ How-To: For Effective Web Presentations, Learn From the Politicians
+ PRO Seminar: The Social Habit: How Americans Really Use Social Media
+ Survey Says: B2Bs Lack Collaborative Processes for Content Creation
+ Quick Take: The Six A's of Marketing Performance Management [Infographic]
+ My View: Have We Gone Too Far With Influence Measurement?
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How-To For Effective Company Web Events and Presentations, Learn From the Politicians
By Eric Vidal
Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and minds. How they do it is how you can do it, too. Read More
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PRO PRO Seminar: The Social Habit 2012: How Americans Really Use Social Media
Tom Webster will guide you through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands... and how you can successfully keep up with the ever-changing world of social media. Read More
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Advertisement  Today's hottest social media marketers bare it all at Social Media Marketing: The Full Monty! We'll hold nothing back in these 13 classes, on-demand, anytime. Save $200 with code BAREITALL.
Survey Says
B2Bs Lack Collaborative Processes for Content Creation
Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development: 33% of B2B sales and marketing professionals say their message creation process is non-collaborative, politically charged, or nonexistent, and 33% say their message creation process is semi-collaborative. Read More
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Quick Take
The Six A's of Marketing Performance Management [Infographic]
By Laura Patterson, Julie Schwartz
What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate the Six A's of Marketing Performance Management. Read More
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My View Have We Gone Too Far With Influence Measurement?
By Jason Falls
How can companies run by smart, logical people even consider using just online influence metrics, such as Klout, to make important decisions such as whom to hire and how much to loan? Read More
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Oct 16
FREE Seminar—How to Create Great Webinars
Oct 18
PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
Oct 23
FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Oct 23
FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List
Oct 25
PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results
Nov 1
MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 9
Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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