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Together with leading performance TV platform
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Thursday, October 07, 2021
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Get Up to Speed on Strategy, Demand Gen, and Storytelling
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MarketingProfs B2B Forum
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| Take one of our intensive half-day workshops (or all three!) to sharpen your strategy, demand gen, and storytelling skills. You can add the workshops to your B2B Forum ticket or register for each one separately. |
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| Profs Picks |
| sponsored |
| Email is your go-to tactic... because it works. Now imagine it could work even better... because you aren't forced to deal with crowded inboxes, aggressive filters, or prospects who just don't open your emails. How? By reaching the people on your lists via Connected TV! You can now serve unskippable TV ads to your email list members while they stream their favorite shows—ensuring you connect with the people you need to reach. And because CTV is a digital channel, it comes with reliable cross-device measurement. You can track when people see your ad and the actions they take afterward—from visiting your website to filling out a form or converting. Discover how CTV can work for you. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| RollWorks' New Integrated Capabilities Provide Insights Into the Account-Buying Journey for the Highest Return on ABM Investment PR Newswire |
| Paper.id Launches B2B Buy Now Pay Later Yahoo Finance |
| Seattle Startup Relevvo Wants to Help B2B Sellers Fix ‘Spray and Pray’ Strategy With More Relevant Messaging GeekWire |
| IT Central Station Raises $30M From Invictus Growth Partners to Accelerate Growth as the Most Trusted B2B Software Marketplace Yahoo Finance |
| VARStreet Announces New Enhancements to B2B E-Commerce Builder EIN News |
| Marc Lore-Backed 'Conversational Commerce' Startup Wizard Raises $50M Series A TechCrunch |
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