MarketingProfs: Messaging frameworks are vital | Design your life and career | Improve attribution | Virtual necessity | The B2B purchase process

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Codeless, helping you grow through content.

Wednesday, October 07, 2020

	Your Messaging Framework: What It Is, Why You Need One & How to Build It
	Design Your Life to Live the Life You Want MarketingProfs PRO event
	How to Improve Marketing Attribution Without Burdening Your Sales Team
	In Our Virtual World, Sales/Marketing Alignment Is a Must MarketingProfs event
	How the B2B Purchase Process Has Changed in 2020 [Study]
	The Most Important Skill You Can Have... MarketingProfs PRO benefit

Your Messaging Framework: What It Is, Why You Need One, and How to Build It

The exercise of creating a messaging framework helps you better understand your company—not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks.

Why Your Content Is Failing (And What You Can Do About It)

sponsored

To grow online, your business needs to publish high-quality content that both delivers value to readers and helps you to convert them into customers. Too often, though, writers aren't great at marketing and marketers aren't great at writing. But you have alternatives.

How to Improve Marketing Attribution Without Burdening Your Sales Team

One of the biggest sources of friction between B2B demand generation and sales teams is attribution, which often results in finger-pointing and blame. But it doesn't have to be that way.

Design Your Life to Live the Life You Want

MarketingProfs event

Last year at B2B Forum, Carlos Hidalgo's Golden Ticket session was the talk of the conference. We're thrilled to have him back again this year to talk about how find happiness, achieve success, and design the life you want. Don't miss it!

Sales and Marketing Alignment Is a Must in Today's Virtual World

MarketingProfs event

Marketing and Sales are struggling to work together in the virtual world they suddenly find themselves in. Yet alignment is more important than ever. Now is time for an alignment makeover, a renewed focus on predictable pipeline, and a new playbook. This 3-session event can help. Tell you friends in Sales, and register today. It's free!.

How the B2B Purchase Process Has Changed in 2020 [Study]

The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research. Check out more findings from this study.

The Most Important Skill You Can Have...

MarketingProfs PRO benefit

WRITING. It's the one skill most of us weren't taught, but it has an impact on everything we do as marketers. With a PRO membership, you get access to a variety of resources—from Marketing Writing Bootcamp to writing courses—to help you write (and market!) ridiculously well. Learn more.

Profs Picks

sponsored

Customers find you today through content. But the trouble is, competition is fierce. Still, you still have to produce high-quality content—and do it at scale. Oh, and you need to prove ROI, too. A little help sure would be nice. So how about free access to an 83-minute training video that will walk you through how to fix underperforming content, drive leads, and boost new trials or demos? You'll get a guided walkthrough of 50+ real-life examples, discover how to use cutting-edge optimization apps, and uncover common bottlenecks, such as consistency in quality. Learn all that more with this free training opportunity.

Upcoming Events

OCT

[Webinar] Global Content Velocity & Marketing Campaign Best Practices
sponsored by Cloudwords | 60 minutes

OCT

[Friday Forum] Sales and Marketing Alignment
sponsored by LeanData | 3 live sessions

OCT

[Webinar] Data-Driven Storytelling: Marketing's Next Chapter
sponsored by Meltwater | 60 minutes

OCT

[Webinar] Why Direct Mail Is ABM's New BFF and Enabler
sponsored by ZoomInfo | 60 minutes

OCT

[Doubleheader Webinar] A Demand Gen Road Map
sponsored by RollWorks | 90 minutes

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.