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Friday, October 6, 2023

📋 Table of Contents

1. How to Craft Your Brand's Elevator Pitch

2. Automate Your Way to B2B Audience Targeting Using Programmatic ABM sponsored

3. Unleash the Power of Video Testimonials for B2B Growth

4. Transform Your Omnichannel Marketing in Five Steps sponsored guide

5. Strategic Alliances: Benefits and Risks

6. Make Your Customer Experience More Bearable MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Craft Your Brand's Elevator Pitch
article
How to Craft Your Brand's Elevator Pitch
To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one. »
Automate Your Way to B2B Audience Targeting Using Programmatic ABM
sponsored
Automate Your Way to B2B Audience Targeting Using Programmatic ABM
Fully 72% of B2B marketers say that account-based marketing delivers a higher ROI than any other strategy. StackAdapt’s free, on-demand webinar will give you the play-by-play for building a programmatic ABM strategy that will supercharge your sales cycle! Learn more here. »
Unleash the Power of Video Testimonials for B2B Growth
video
Unleash the Power of Video Testimonials for B2B Growth
"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing. Tune in! »
Transform Your Omnichannel Marketing in Five Steps
sponsored guide
Transform Your Omnichannel Marketing in Five Steps
When B2B competition is fierce—in other words, every day—you can't wait for customers to find you; you have to go beyond the competition. Check out this free guide to discover how omnichannel marketing propels your business into the hearts, minds, and wallets of customers. Get the report now. »
Strategic Alliances: Benefits and Risks
article
Strategic Alliances: Benefits and Risks
To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. Here's what you need to know. »
Make Your Customer Experience More Bearable
MarketingProfs Working Webinar for PRO Members
Two bears recently raided a donut van in Alaska and ate their fill. Wish your own content was such a draw? Check out B2B Content as Customer Experience, an easy way to make your relevant marketing content available to prospects and buyers. Available to MarketingProfs PRO members now!
Grab a coffee and enjoy
Profs Picks
sponsored
As a marketer, you know that the current B2B digital marketing landscape is dependent on data-driven audience targeting. Most marketers say that account-based marketing is the most effective strategy. So, are you ready to start building your programmatic ABM strategy to supercharge your sales cycle? StackAdapt's on-demand webinar will teach you to align your campaign types with business objectives in the sales funnel, from awareness, interest, and evaluation to eventual conversion. You'll also discover how to measure the success of your ABM efforts. Implement a successful programmatic ABM strategy with StackAdapt by checking out the free webinar now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Strategic Alliances: Benefits and Risks »
A Masterclass in B2B Storytelling | Marketing Smarts Live Show »
News You Can Use
Updates from around the industry
6sense Enhances Go-To-Market Team Alignment, Names Latané Conant as Chief Revenue Officer Business Wire
Zendesk Extends Its CX Leadership With Powerful Generative AI Offerings MarTech Series
Newswire's Press Release Optimizer Is Helping B2B Companies Stand Out StreetInsider
Showpad Recognized as a Leader in Sales Readiness Solutions GlobeNewswire
Kentico appoints Bill Cunningham as Chief Revenue Officer EIN News
Introhive Launches Next Generation Platform Enabling Firms to Harness Power of Their Relationship Capital PR Newswire
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