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Tuesday, October 06, 2020

Marketing Just Became Invaluable: A Revenue Marketing Model for a New World
B2B Content Marketing: Benchmarks, Budgets, Trends & COVID-19 [Study]
Less Than One Month Until B2B Forum Online MarketingProfs event
How Marketing and Comms Can Team Up on Earned Media [Infographic]
Sales/Marketing Alignment: A Must in Today's Virtual World MarketingProfs event
 
Marketing Just Became Invaluable: A New Revenue Marketing Model for a New World
The pandemic has changed customer relationships, and in the process we marketers have become more valuable than ever. We've known the power of digital, and mastered the strategy, tactics, and technology to harness it. We can now seize the opportunity to help remake Marketing and Sales.
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B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response [Study]
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic. Check out more findings from this study.
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Why Your Content Is Failing (And What You Can Do About It)
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To grow online, your business needs to publish high-quality content that both delivers value to readers and helps you to convert them into customers. Too often, though, writers aren't great at marketing and marketers aren't great at writing. But you have alternatives.
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Less Than One Month Until B2B Forum Online
MarketingProfs event
Could you use some inspiration? How about practical, step-by-step instruction? With 40+ sessions and six visionary keynote speakers, you'll get all of that at B2B Forum #mpb2b, online this November. Don't miss it!
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How Marketing and Comms Can Team Up on Earned Media [Infographic]
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. Check out the infographic.
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Sales and Marketing Alignment Is a Must in Today's Virtual World
MarketingProfs event
Marketing and Sales are struggling to work together in the virtual world they suddenly find themselves in. Yet alignment is more important than ever. Now is time for an alignment makeover, a renewed focus on predictable pipeline, and a new playbook. This 3-session event can help. Tell you friends in Sales, and register today. It's free!.
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Profs Picks
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Customers find you today through content. But the trouble is, competition is fierce. Still, you still have to produce high-quality content—and do it at scale. Oh, and you need to prove ROI, too. A little help sure would be nice. So how about free access to an 83-minute training video that will walk you through how to fix underperforming content, drive leads, and boost new trials or demos? You'll get a guided walkthrough of 50+ real-life examples, discover how to use cutting-edge optimization apps, and uncover common bottlenecks, such as consistency in quality. Learn all that more with this free training opportunity.
Upcoming Events
OCT
6
[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes
OCT
8
[Webinar] Global Content Velocity & Marketing Campaign Best Practices
sponsored by Cloudwords | 60 minutes
OCT
9
[Friday Forum] Sales and Marketing Alignment
sponsored by LeanData | 3 live sessions
OCT
15
[Webinar] Data-Driven Storytelling: Marketing's Next Chapter
sponsored by Meltwater | 60 minutes
OCT
20
[Webinar] Why Direct Mail Is ABM's New BFF and Enabler
sponsored by ZoomInfo | 60 minutes
OCT
22
[Doubleheader Webinar] A Demand Gen Road Map
sponsored by RollWorks | 90 minutes
NOV
4–5
[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions
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—Vahe Habeshian, Director of Publications
MarketingProfs

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