MarketingProfs Today: Holiday PPC Tips | When Campaigns Flop | Amazon's Incentives Ban

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In this issue

1.	How-To: 4 PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season
2.	Quick Take: What to Do When Your Marketing Campaign Doesn't Go as Planned
3.	PRO Today's Live Seminar: How to Plan and Build a Can't-Fail Content Marketing Strategy
4.	My View: What Amazon's Ban of Incentivized Reviews Means for Marketers
5.	Survey Says: E-Commerce 2Q16 Benchmarks by Device Type

Be admired. Give your company modern marketing skills, and better yet, an admired brand name. Find out How.

How-To

Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season

By Frances Donegan-Ryan

With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead. Read More

FOR PRO Members

Today's Live Seminar: How to Plan and Build a Can't-Fail Content Marketing Strategy

This PRO seminar will share key factors for content marketing success, including how to deliver useful information to customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates you can immediately use to reach, engage, and convert new customers. Read More

Give your company modern marketing skills, and better yet, an admired brand name. Find out how and be admired.

Survey Says

E-Commerce 2Q16 Benchmarks by Device Type

By Ayaz Nanji

Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate. Read More

Quick Take

Don't Panic! What to Do Instead When Your Marketing Campaign Doesn't Go as Planned

By David Grover

It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee it will pay off. Sometimes marketing just doesn't work the way you want it to. Here's what to do when that happens. Read More

My View

What Amazon's Ban of Incentivized Reviews Means for Marketers

By Dan Sullivan

Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change? Read More

event calendar

Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 11	FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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