MarketingProfs Today: Marketing Tech Adoption | Dynamic Email Content | B2B Marketing Technology

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In this issue

1.	How-To: Seven Steps to Successful Marketing Technology Adoption
2.	My View: Three Excellent Reasons for Adding Dynamic Content to Your Next Email
3.	PRO NEW Take 10: Shed Light on Email Traffic With Google Analytics
4.	Survey Says: B2B Marketing Technology: Top Tools, Objectives, and Challenges
5.	Infographic: Seven Traits of Successful Community Managers

The analysts have spoken: Marketing automation is helping businesses grow.
Check out the SiriusView report now.

How-To

Seven Steps to Successful Marketing Technology Adoption

By Leigh Chesley

Marketers need to stay current on trends, organize digital assets, monitor conversations, measure ROI, and much more. To handle those tasks, you need marketing technology. Here's how to ensure a smooth tech adoption process. Read More

FOR PRO Members

NEW Take 10: Shed Light on Email Traffic With Google Analytics

In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features to use to better understand your site visitors and how to measure performance based on your email goals. Read More

See what the analysts are saying about marketing automation this year.
View the SiriusDecisions report now.

Survey Says

B2B Marketing Technology: Top Tools, Objectives, and Challenges

By Ayaz Nanji

Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and Ascend2. Read More

Quick Take

Seven Traits of Successful Community Managers [Infographic]

By Verónica Maria Jarski

Behind every successful online community is an effective community manager. Use the following criteria to find, recruit, and select the right community managers for your organization. Read More

My View

Three Excellent Reasons for Adding Dynamic Content to Your Next Email

By Christopher Lester

Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email. Read More

event calendar

Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8	PRO Seminar—The Blueprint for Email Marketing Success
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 13	FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15	PRO Seminar—Discover and Tell Your Business Story
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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