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| By Matt Train |
| Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
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| In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line.
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| Pew: Americans Rely on Multiple Media for Local Info |
| Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say losing their local newspaper would have no major impact on their ability to find local information.
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Don't Let Google+ Catch You by Surprise
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| This past summer, Google+ cannonballed into the middle of the social networking pool. Though it's still not clear whether it will be the next big thing, Google+ will affect all marketers—especially email marketers. Here are three ways to get prepared.
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| By Ann Handley |
| Sometimes I get a little fed up with this whole "every company is a publisher" business. The truth is that some companies just don't have the chops for it. You shouldn't be producing content as a cornerstone of your marketing if...
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Oct 11
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FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian |
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Oct 13
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PRO Seminar—Winning the Video Revolution with Steve Stockman |
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Oct 13-26
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MarketingProfs University LIVE—Video Marketing Made Simple save $100 with code MPTVIDOCT |
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Oct 14
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Digital Marketing World—B2B Marketing free online conference |
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Oct 19
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FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix |
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Oct 20
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PRO Seminar—Six Rules of Location-Based Marketing with Aaron Strout and Mike Schneider |
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Mar 29-30
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SocialTech 2012—Drive leads and sales Get notified when registration opens |
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