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Together with programmatic advertising platform
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Thursday, October 5, 2023
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| sponsored guide |
| Transform Your Omnichannel Marketing in Five Steps |
| When B2B competition is fierce—in other words, every day—you can't wait for customers to find you; you have to go beyond the competition. Check out this free guide to discover how omnichannel marketing propels your business into the hearts, minds, and wallets of customers. Get the report now. » |
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| infographic |
| Where Are the AI Jobs Located? |
| Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources. Check out the infographic. » |
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Inbound Links to Increase Your SEO
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MarketingProfs Master Class for PRO members
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| SEO algos are always changing. But quality inbound links will always be a factor. Now you can jump higher on Google's SERP with SEO superstar Andy Crestodina's PRO-level Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers. He'll reveal how to attract more inbound links—and many other SEO strategies—so your website gets the attention it deserves. |
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| Profs Picks |
| sponsored |
| As a marketer, you know that the current B2B digital marketing landscape is dependent on data-driven audience targeting. Most marketers say that account-based marketing is the most effective strategy. So, are you ready to start building your programmatic ABM strategy to supercharge your sales cycle? StackAdapt's on-demand webinar will teach you to align your campaign types with business objectives in the sales funnel, from awareness, interest, and evaluation to eventual conversion. You'll also discover how to measure the success of your ABM efforts. Implement a successful programmatic ABM strategy with StackAdapt by checking out the free webinar now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
| News You Can Use |
| Updates from around the industry |
| LinkedIn Introduces Generative AI-Powered Tool for B2B Marketers Adweek |
| Botify Announces New Measurement Benchmark Model for Calculating Return on Organic Search Spend Business Wire |
| Drift Defines Future of Conversational Marketing With New AI-Powered Innovations PR Newswire |
| Zoku Announces the Release of Advanced Omnicommerce Platform for Retail PR Newswire |
| UiPath and Teradata Partner to Help Businesses Automate Data-Driven Insights for ESG Initiatives MarTech Series |
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