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Together with email deliverability platform
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Wednesday, October 5, 2022
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| MarketingProfs B2B Forum |
| How to Take the Numb Out of Numbers |
Don't miss the brilliant keynotes at this year's B2B Forum October 13-14 (live in-person and streaming), including Taking the Numb Out of Numbers by Mona Chalabi, data editor of the Guardian newspaper.
Every marketing campaign is both driven by and produces data. How can you marshal complex facts and figures out of raw data and present them in the form of messaging that's compelling, relatable, and persuasive?
Mona will show you how to transform numbers into meaningful stories through simple language, beautiful images, and a decent dose of humor.
Join us in person in Boston or via livestream. » |
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Next Week! Feed Your Marketing Soul
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MarketingProfs B2B Forum
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| It feels like a gazillion years since we were able to gather in one place to share ideas and shenanigans. But it's almost here! B2B Forum will be at the Omni Boston hotel, starting with pre-conference workshops on October 12, and we guarantee it will be an AMAZING 2+ days to feed our marketing souls. Ann Handley will be there. The MarketingProfs Team will be there. 50+ brilliant B2B marketing leaders will be speaking there. And an amazing group of B2B marketers looking to level-up their marketing game will be there. We hope you'll be there too! Don't have your ticket yet? There's still time... but not much! |
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| Profs Picks |
| sponsored |
| Modern marketing missives may not rely on carrier pigeons, but they can still get lost on their way to customers' inboxes. The most common reason emails don't make it is an outdated, messy email list—and about a quarter of an email list goes bad every year. That's a lot of missed messages. It's vital to validate your email list at least once a quarter—especially before the crowded holiday season—so you can avoid bounces resulting from fake and bot-created email accounts. Zerobounce can help you take it a step further and test your email deliverability. Before you even send an email, see where it will land with popular providers around the world. If it doesn't land in the inbox, you can adjust until it does—and deliverability platforms are a lot more responsive than pigeons. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| News You Can Use |
| Updates from around the industry |
| Optimizely Introduces Boundless Digital Invention: A New Era of Marketing and DX Without Limits Business Wire |
| DesignRush, the B2B Marketplace, Ventures Into Media With Launch of "Spotlight" Yahoo Finance |
| Folloze Announces General Availability of Its Buyer Experience Platform 3.0 Business Wire |
| Anteriad Announces Growth and Expansion, Promotions, Thought Leadership MarTech Series |
| Pavilion Unveils Community-Powered Learning Model, Refreshed Executive Member Experience PR Newswire |
| Yofi Raises $1.5M to Make Customer Identity Central to the Retail Experience Forbes |
| Homerun Presales and Consensus Integrate to Bring Demo Automation Data to Presales Teams PR Newswire |
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