MarketingProfs Today: B2B Social Media Marketing | LinkedIn Ads | B2B Purchase Decisions

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In this issue

1.	How-To: How to Maximize Social Media Marketing as a B2B Company
2.	Video: 30 Pro Reporting and Interviewing Tips for Content Marketers
3.	PRO On-Demand Seminar: Inspire Change Through Speeches, Stories, Ceremonies & Symbols
4.	Survey Says: Which Factors Most Influence B2B Purchase Decisions?
5.	Infographic: LinkedIn Advertising: The Complete Guide to Targeting Options

Jacksonville University's Master of Science in Applied Business Analytics
Data is at the core of today’s marketplace. Learn how you can dig deeper into your marketing analytics and apply innovative business strategies to your data decisions, 100% online. Learn more.

How-To

How to Maximize Social Media Marketing as a B2B Company

By Sam Carr

So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales! Read More

Video

30 Pro Reporting and Interviewing Tips for Content Marketers

By David Spark

Here are some top tips for interviewing and reporting from journalists themselves—everything from rebooting a failing interview to getting the soundbites you want. Read More

FOR PRO Members

On-Demand Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn about not only anticipating the future and inventing creative initiatives but also inspiring those around you to support and help execute your vision. Read More

Jacksonville University's Master of Science in Organizational Leadership
Get the tools to make the important decisions that will shape the future of your company and your team, 100% online. Learn analytical, communication and management skills needed to excel in today's workplace. Learn more.

Survey Says

Which Factors Most Influence B2B Purchase Decisions?

By Ayaz Nanji

B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising. Read More

AT-A-GLANCE

LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]

By Laura Forer

B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those audiences? This infographic explains how to target your LinkedIn ads. Read More

event calendar

Oct 11	FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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