MarketingProfs Today: Your Eco-Friendly Image | Improv Marketing | Most Effective PPC Channels

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In this issue

1.	How-To: How to Boost Your Brand's Eco-Friendly Image
2.	Podcast: Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts
3.	PRO NEW How-To Guide: Engage Customers and Generate Leads With Interactive Content
4.	My View: What to Consider Before Using Web Fonts for Your Print Marketing
5.	Survey Says: The Most Effective PPC Channels

Be admired. Give your company modern marketing skills, and better yet, an admired brand name. Find out How.

How-To

How to Boost Your Brand's Eco-Friendly Image

By Jeriann Watkins

Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their actually practices don't follow suit. Read More

Podcast

Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

A business storytelling strategist and author shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv. Read More

FOR PRO Members

NEW How-To Guide: Engage Customers and Generate Leads With Interactive Content

This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More

Give your company modern marketing skills, and better yet, an admired brand name. Find out how and be admired.

Survey Says

The Most Effective PPC Channels

By Ayaz Nanji

Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing. Read More

My View

What to Consider Before Using Web Fonts for Your Print Marketing

By Nicholas Brown

Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional. Read More

event calendar

Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 6	PRO Seminar—How to Plan and Build a Can't-Fail Content Marketing Strategy
Oct 11	FREE Seminar—Couples Therapy: How to Combat Sales and Marketing Misalignment to Maximize Conversions
Oct 13	PRO Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14	Virtual Conference—Mobile Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Build marketing skills (and smarts) to last

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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