MarketingProfs Today: Content Marketing Tools | Industry Email Benchmarks | Marketing Attribution

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In this issue

1.	How-To: A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones
2.	My View: Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts
3.	PRO New Seminar: The Blueprint for Email Marketing Success
4.	Survey Says: 2015 Email Benchmarks by Industry
5.	Infographic: Moving Toward Mobile: The Future of Shopping Is on the Small Screen

The analysts have spoken: Marketing automation is helping businesses grow.
Check out the SiriusView report now.

How-To

A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones

By Samantha Stone

As the content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense of the available options can make your head spin. Read More

FOR PRO Members

NEW PRO Seminar: The Blueprint for Email Marketing Success

You'll learn what components make for a successful email marketing plan and gain an understanding of the rationale behind the must-have message types, hierarchies, and priorities. You'll walk away with a blueprint that enables you to successfully map and improve your messaging. Read More

See what the analysts are saying about marketing automation this year.
View the SiriusDecisions report now.

Survey Says

2015 Email Benchmarks by Industry

By Ayaz Nanji

How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry? Read More

Quick Take

Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]

By Verónica Maria Jarski

Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave you behind? Read More

My View

Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts

By Yulia Altman

Take a close look at how attribution modeling can quantify your branding efforts and supplement traditional metrics with more precise, hard results. Read More

event calendar

Oct 6	FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8	PRO Seminar—The Blueprint for Email Marketing Success
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 13	FREE Seminar—How to Generate Quality Leads With Webinars
Oct 15	PRO Seminar—Discover and Tell Your Business Story
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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