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In This Issue
+ How-To: Big Marketer on Campus: How You Can Win Over the College Crowd
+ PRO: Overwhelmed by Your Email List? SmartTools Can Help!
+ Survey Says: Social Sharing Best-Practices for B2Bs and B2Cs
+ Quick Take: How to Generate Leads via the Chamber of Commerce
+ My View: Social Media Doesn't Connect Us; It Does Something Else
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How-To BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd
By John Mousseau
The 21 million US college students have a total discretionary spending power of $120 billion. No wonder brands are excited about the opportunity. Here's a quick refresher course on how you can make a big splash on campus. Read More
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PRO Overwhelmed by Your Email List? SmartTools Can Help!
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process—and thank us later! Read More
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Advertisement  Save $79 on PRO membership during the month of October only! Use code OCTOBER at check out.
Survey Says
Social Sharing Best-Practices for B2Bs and B2Cs
As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform you're using, according to research by Compendium. Read More
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Quick Take
How to Generate Leads via the Chamber of Commerce
You have a very good reason to join your local chamber of commerce: Most consumers prefer to shop and do business with chamber members. But that isn't the only perk. You can also generate a steady flow of leads. Here's how... Read More
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My View Social Media Doesn't Connect Us; It Does Something Else
By Matthew Grant
In a recent Marketing Smarts podcast, guest Dave Carroll said, "We are connected already. We don't need Facebook or Twitter [to connect us]." His comment caused me to reconsider the assumption that social media connects people. Read More
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