Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, October 4, 2024
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👋 Hello, Marketer!
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In more moon news, we're experiencing something unique right now: 2024 PT5 is an asteroid pulled into Earth's orbit right now. Scientists have dubbed it a "mini-moon" situation. Its temporary two months in orbit means it's not really deserving of moon status; still, it's a neat phenomenon, even though we can't easily see it.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Four Ways to Improve Demand Generation Performance in a Tight Economy
Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results.
Dive in ➔
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COMMUNITY | QUOTE
"People want to do business with someone they can trust."
—David Amerland, author
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ARTIFICIAL INTELLIGENCE
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AI Update, October 4, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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Visual Communication Mastery
Unlock new visual-communication tactics, transform your B2B marketing, and supercharge customer acquisition. Discover how to create compelling visuals, streamline workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio.
Bring visual power to B2B ➔
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VIDEO FROM THE ARCHIVES
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Discovering the Brain Science That Drives B2B Buyer Behavior
B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Put Personas to Work for You
Buyer personas help you target your marketing message to the right audience. But, too often, we create buyer personas... and never use them to their full potential. Don't let your buyer personas go to waste. Discover how to target your messaging in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee. Free to PRO members.
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Upcoming Events
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OCT
9
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Learn how to make regulatory compliance fun with Ahava Leibtag in session 6 of Marketing Writing Bootcamp.
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OCT
10
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60-minute webinar | sponsored by Canva
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OCT
11
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3 live sessions | sponsored by Exclaimer
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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