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Wednesday, October 4, 2023

📋 Table of Contents

1. When AI Is Too Much: How to Balance Human and AI Marketing

2. The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX? sponsored article

3. Empowering B2B Marketing Teams With an AI Content Process

4. Transform Your Omnichannel Marketing in Five Steps sponsored guide

5. How B2B Firms' CRM Usage Is Evolving

6. Marketers Using ChatGPT to Get Ahead MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

When AI Is Too Much: How to Balance Human and AI Marketing
article
When AI Is Too Much: How to Balance Human and AI Marketing
Have you ever been on the receiving end of AI that didn't work well? It can be awkward and even creepy. To avoid that "uncanny valley," marketers need to learn which functions are human-specific and which ones can be passed off to a bot. »
Automate Your Way to B2B Audience Targeting Using Programmatic ABM
sponsored
Automate Your Way to B2B Audience Targeting Using Programmatic ABM
Fully 72% of B2B marketers say that account-based marketing delivers a higher ROI than any other strategy. StackAdapt’s free, on-demand webinar will give you the play-by-play for building a programmatic ABM strategy that will supercharge your sales cycle! Learn more here. »
The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?
sponsored article
The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?
In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back. »
Empowering B2B Marketing Teams With an AI Content Process
video
Empowering B2B Marketing Teams With an AI Content Process
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights. Tune in! »
Transform Your Omnichannel Marketing in Five Steps
sponsored guide
Transform Your Omnichannel Marketing in Five Steps
When B2B competition is fierce—in other words, every day—you can't wait for customers to find you; you have to go beyond the competition. Check out this free guide to discover how omnichannel marketing propels your business into the hearts, minds, and wallets of customers. Get the report now. »
How B2B Firms' CRM Usage Is Evolving
research
How B2B Firms' CRM Usage Is Evolving
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research. Check out the study findings. »
Marketers Using ChatGPT to Get Ahead
MarketingProfs PRO member offer
Are you using generative AI tools like ChatGPT to create content in your brand voice, improve your on-page SEO, and research your buyers? Your competitors are. It's not too late to discover the shortcuts that put AI to work for you in AI for Content Creators.
Get ahead with AI tools
Profs Picks
sponsored
As a marketer, you know that the current B2B digital marketing landscape is dependent on data-driven audience targeting. Most marketers say that account-based marketing is the most effective strategy. So, are you ready to start building your programmatic ABM strategy to supercharge your sales cycle? StackAdapt's on-demand webinar will teach you to align your campaign types with business objectives in the sales funnel, from awareness, interest, and evaluation to eventual conversion. You'll also discover how to measure the success of your ABM efforts. Implement a successful programmatic ABM strategy with StackAdapt by checking out the free webinar now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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News You Can Use
Updates from around the industry
TradeCentric Enhances Coupa Invoice Automation Integration for B2B Buyers PR Newswire
Jasper Welcomes Former Dropbox President Timothy Young as CEO MarTech Series
Snappy Kraken and Nitrogen Simplify Financial Advisor Marketing With Lead Generation Funnel Business Wire
LeveragePoint Introduces Value Campaigns EIN News
Agent3 Creates 'Agent3 Group' to Better Support Clients Demand Gen Report
Mark Detelich Joins Logicbroker As President PR Newswire
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