MarketingProfs Today: Site Relaunch and Search | Monetize Your Expertise | Effective Email Tactics

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In this issue

1.	How-To: 7 Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch
2.	Podcast: One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark
3.	PRO New How-To Guide: Marketing Automation Management: What It Is, Why You Need It
4.	Survey Says: The Most Effective Email Marketing Tactics in 2017
5.	Infographic: The On-Demand Economy: Trends in Same-Day and Next-Day Delivery

Jacksonville University's Master of Science in Applied Business Analytics
Data is at the core of today’s marketplace. Learn how you can dig deeper into your marketing analytics and apply innovative business strategies to your data decisions, 100% online. Learn more.

How-To

Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch

By Mark Floisand

It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions. Read More

Podcast

One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Read More

FOR PRO Members

New How-To Guide: Marketing Automation Management: What It Is, Why You Need It, and Where It's Headed

This 18-page guide will help you better understand the capabilities of marketing automation systems and ways to make best use of them—plus, we provide resources for learning more. Read More

Jacksonville University's Master of Science in Organizational Leadership
Get the tools to make the important decisions that will shape the future of your company and your team, 100% online. Learn analytical, communication and management skills needed to excel in today's workplace. Learn more.

Survey Says

The Most Effective Email Marketing Tactics in 2017

By Ayaz Nanji

Marketers rank message personalization and creating meaningful calls-to-action as the two most effective email tactics, according to recent research from Ascend2. Read More

AT-A-GLANCE

The On-Demand Economy: Trends in Same-Day and Next-Day Delivery [Infographic]

By Laura Forer

Consumers' expectations are changing, and same-day delivery is fast becoming more important to them. See how some brands have implemented same-day delivery and why it can be a key part of your marketing strategy. Read More

event calendar

Oct 11	FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 17	FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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