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| By Carrie Morgan |
| So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
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| This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results.
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#SocialSkim: Social Media This Week, Including Social Sales and Social ROI
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| Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum.
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By Sherry Orel
People are quick to "like" a company's Facebook page during a promotion then "unlike" it when the promotion is over. So, did that "like" mean anything in the first place?
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